VM-LEARNING /class.x ·track.ai ·ch-a1 session: 2026_27
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~/Communication Skills – II

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PART A ▪ UNIT 1
01
Communication Skills – II
Feedback, Barriers, 7 Cs & Writing Skills
Communication is the act of sharing or exchanging information, ideas, thoughts or feelings. The word comes from the Latin "communicāre" meaning "to share". Being able to communicate effectively is one of the most important life skills and is needed to succeed with people, customers and co-workers.
Every message has three important parts: (1) Transmitting – the sender conveys the message through some medium, (2) Listening – the receiver hears and understands the message, and (3) Feedback – the receiver responds so the sender knows the message reached correctly.

Introduction — Example of Communication

Let us look at a simple conversation in a bookstore to understand communication:

Customer (to a retail associate): "Do you have the textbook of Beauty Therapist, published by NCERT?"
Salesperson: "Let me check… Yes, we have the textbook of Beauty Therapist."
Customer: "Please give me one copy. I want to purchase it."

Here the customer transmits the message orally, the salesperson listens, and then gives a response — that response is feedback. Communication is complete only when the receiver has clearly understood what was said.
Learning Outcome 1: Demonstrate knowledge of various methods of communication

1.1 Methods of Communication

Communication can take place in many different ways. The three main methods are:

  1. Verbal Communication (spoken or written words)
  2. Non-Verbal Communication (gestures, expressions, body language)
  3. Visual Communication (images, signs, symbols)
🔹 Common Methods in Daily Use
MethodDescription & Use
Face-to-face (informal)Nothing better for clarity. Body language is visible, so messages are understood quickly and clearly.
E-mailQuick, convenient and low-cost. Used to send messages to one or many people at different locations.
Notices / PostersUsed when the same message has to reach a large group. Example: "Change in lunch time" or "Shop closed on Sunday".
Business MeetingsA group gathers to discuss business, management or organisational decisions. Usually formal.
Other MethodsSocial networks, SMS, phone calls, newsletters, blogs, video calls, etc.
🔹 Choosing the Right Method

The method you choose depends on four main factors:

The method of communication you choose affects your relationships with peers, supervisors and customers. Always weigh the four factors above before deciding.

1.2 Elements of the Communication Cycle

The communication cycle has five elements that work together:

🔄 THE COMMUNICATION CYCLE
1. Sender 2. Message (Encoding) 3. Channel 4. Receiver (Decoding) 5. Feedback
ElementWhat it means
SenderThe person who begins the communication by transmitting the message.
MessageThe information, idea, thought or feeling the sender wants to share.
ChannelThe medium used — speech, writing, graphics, video, signs.
ReceiverThe person to whom the message is sent; decodes the message.
FeedbackThe receiver's response confirming whether the message was understood.

1.3 Verbal Communication

Verbal communication includes sounds, words, language and speech. Speaking is one of the most common and effective ways of communicating — it helps us express emotions in words and build rapport with others.
🔹 Forms of Verbal Communication

👥 1. Interpersonal Communication

One-on-one conversation between two individuals. Can be formal or informal.

✍️ 2. Written Communication

Uses written words — letters, circulars, reports, manuals, SMS, social-media chats, e-mails.

👨‍👩‍👧 3. Small Group Communication

Two or more people interact — each participant can converse with the rest.

📢 4. Public Communication

One person addresses a large gathering.

🔹 Pros & Cons of Verbal Communication
✅ Advantages
  • Easy and quick mode of communication
  • Ideas can be exchanged simply by speaking
  • Quick feedback / response possible
  • You can change your interaction as per the other person's response
❌ Disadvantages
  • Depends on spoken or written words
  • Meaning can be confusing if wrong words are used
  • Difficult to understand without the right vocabulary
🔹 Mastering Verbal Communication
Focus areaHow to practise
Think before you speakThink about the topic; the best way to make listeners understand; note down what you plan to say.
Be concise and clearSpeak clearly, loudly and at a moderate speed. Be to-the-point. Do not repeat sentences.
Confidence & body languageBe confident. Maintain eye contact, stand straight, be attentive and friendly.

1.4 Non-Verbal Communication

Non-verbal communication is the exchange of information or messages without using any spoken or written word. We send signals through expressions, gestures, postures, touch, space, eye contact and para language.
In our day-to-day communication: 55% is through body movements, face and arms; 38% through voice, tone and pauses; and only 7% through actual words. So nearly 93% of our communication is non-verbal!
🔹 Why Non-Verbal Communication Matters
🔹 Types of Non-Verbal Communication
TypeWhat it meansHow to use effectively
Facial ExpressionsShow feelings — happiness, sadness, anger, surprise, fear.Smile when meeting someone. Keep face relaxed. Match expression with words. Nod while listening.
PostureShows confidence & feelings. Straight = confident; slumped = weak.Keep shoulders straight, body relaxed. Sit straight with hands and feet at ease.
Gestures / Body LanguageBody movements that express ideas — raising a hand, biting nails.Keep hands open. Avoid pointing fingers. Tilt head a bit to show attention.
TouchFirm handshake = confidence; pat on the back = encouragement.Shake hands firmly on meeting. Avoid other touch gestures in formal settings.
SpacePhysical distance between people — depends on intimacy.Maintain proper distance based on relationship (formal / informal).
Eye ContactShows attention; looking away suggests disinterest.Look directly at the speaker. Avoid staring. Keep intermittent breaks.
ParalanguageThe how of speaking — tone, speed and volume.Use suitable tone and volume; speak at a moderate speed.

1.5 Visual Communication

Visual communication is the exchange of messages through images or pictures only. It does not require knowledge of any particular language and remains consistent across different places.
🔹 Common Visual Communication Signs
🚧 Under ConstructionWork area, proceed with caution
🐕 No Pets AllowedPets not permitted
🅿️ No Parking ZoneVehicles not allowed
⛔ No EntryRestricted area
⚠️ Danger / WarningBe alert, hazard ahead
☢️ Radiation / BiohazardHarmful, avoid
📹 Under CCTVArea monitored
📵 No Mobile PhonesPhones not allowed
🚭 No SmokingSmoking prohibited
Learning Outcome 2: Provide descriptive and specific feedback

2.1 Communication Cycle & Importance of Feedback

Feedback is an important part of the communication cycle. For effective communication, it is essential that the sender receives acknowledgement from the receiver that the message got across. When you watch someone do their work and then communicate to help them improve — you are giving feedback.

A good feedback is always specific, helpful and kind.

2.2 Types of Feedback

✅ Positive FeedbackAppreciates the work. Example: "Great job finishing the report perfectly!"
❌ Negative FeedbackPoints out what needs improvement. Example: "You forget to smile at guests."
⚪ No FeedbackSilence itself is feedback — usually shows disagreement.

2.3 Descriptive & Specific Feedback

Descriptive feedback can be given as written comments (like a teacher's note on your assignment) or through a conversation (like discussing your project with your manager). Specific feedback mentions exactly what was good or what needs improvement, with examples.

✅ Specific Feedback
  • "Your introduction is excellent because it captures attention in the first line."
  • "Please double-check the date in paragraph 3 — it should be 2026, not 2025."
❌ Non-Specific Feedback
  • "Good work." (Why? What was good?)
  • "Needs improvement." (What exactly?)

2.4 Qualities of Good Feedback

Feedback that is shared properly helps reinforce strengths and enables the receiver to rectify errors. It has a long-term effect in managing and achieving goals. A good feedback should be:

🎯 1. Specific

Avoid general comments. Try to include examples to clarify your statement. Offering alternatives rather than giving orders lets the receiver decide what to do with your feedback.

⏱️ 2. Timely

Being prompt is the key — feedback loses its impact if delayed too long. Give it while the work is still fresh.

🙂 3. Polite

While sharing feedback, the recipient should not feel offended by the language. Keep it respectful, even when pointing out errors.

🤝 4. Offering Continuing Support

Feedback sharing should be a continuous process. After offering feedback, let recipients know you are available for support.

2.5 Importance of Feedback

Feedback is the final and one of the most important elements of communication. It is the response given by the receiver to the sender. Reasons why feedback is important:

👂 Validates Effective ListeningThe person giving feedback shows they were listening and understood.
💪 MotivatesFeedback can motivate people to build better relationships and continue good work.
🔁 It Is Always ThereEvery time you speak, you communicate some feedback — silence is also feedback.
📚 Boosts LearningHelps remain focused on goals, plan better and develop improved products & services.
🎯 Improves PerformanceHelps make better decisions to improve output and increase performance.
🤝 Builds RelationshipsTwo-way feedback builds trust and deeper understanding between people.
Learning Outcome 3: Apply measures to overcome barriers in communication

3.1 What is Effective Communication?

All methods of communication (verbal, non-verbal, visual) can only be effective if we follow the basic principles of professional communication — the 7 Cs: Clear, Concise, Concrete, Correct, Coherent, Complete and Courteous. Absence of any of these 7 Cs leads to miscommunication.

3.2 Barriers to Effective Communication

A barrier is anything that prevents the message from reaching the receiver correctly. There are five main types of barriers:

🧱
1. Physical Barriers
Environmental and natural conditions — distance, noise, walls, poor phone signal, bad lighting, etc.
🗣️
2. Linguistic Barriers
Inability to communicate in a common language — slang, professional jargon, regional colloquialisms.
👤
3. Interpersonal Barriers
Personal differences — stage fear, unwillingness to talk, emotions, prejudices between people.
🏢
4. Organisational Barriers
Formal hierarchy, strict rules, many levels of authority, rigid policies & procedures blocking free flow of communication.
🌍
5. Cultural Barriers
Different cultures, customs or stereotypes preventing people from understanding one another.

🧱 Physical Barriers — Details

Environmental conditions that block the sender and receiver — for example, being unable to see gestures or body language makes text-messages less effective than face-to-face talk.

🗣️ Linguistic Barriers — Details

The most common barriers. Slang, heavy regional accents, jargon from one profession, or simply not knowing the other person's language cause misunderstanding and misinterpretation.

👤 Interpersonal Barriers — Details

Occur when the sender's message is received differently from how it was intended. Hard to communicate with someone who is unwilling to talk. Stage fear, lack of will, personal differences all block interpersonal communication.

🏢 Organisational Barriers — Details

Big companies follow hierarchical structures — performance standards, rules, regulations, procedures, policies and behavioural norms. These affect the free flow of communication. Strict superior–subordinate relationships can block upward communication. Heavy rules may even stop peers from chatting freely.

🌍 Cultural Barriers — Details

When people of different cultures cannot understand each other's customs, they face inconveniences. Stereotypical assumptions about others based on cultural background lead to differences in opinion and block effective communication.

3.3 Measures to Overcome Barriers

✅ Best Practices to Overcome Communication Barriers
  • Use simple language — avoid jargon and heavy vocabulary.
  • Do not make assumptions based on culture, religion or geography.
  • Communicate in person as much as possible — body language helps.
  • Use visuals — pictures, diagrams, charts cross language boundaries.
  • Use a translator when language is very different.
  • Be respectful of others' opinions and cultures.
  • Ensure a quiet, clear environment to reduce physical barriers.
  • Listen actively and ask clarifying questions.
  • Keep organisational rules flexible wherever possible.
Learning Outcome 4: Apply principles of communication — the 7 Cs

4.1 Principles of Effective Communication — the 7 Cs

The seven principles ensure that the message you send is clear, useful and easy to act on. Remember them as 7 Cs:

1. ClearThe message should have a clear purpose. The reader should understand easily what you want.
2. ConciseKeep it short — use the minimum words needed. Avoid unnecessary fillers.
3. ConcreteUse solid facts, figures and specific details — not vague ideas.
4. CorrectUse correct facts, grammar, spelling and punctuation. Wrong info loses trust.
5. CoherentAll parts of the message should connect logically and flow smoothly.
6. CompleteInclude all information the receiver needs — no missing points.
7. CourteousBe polite, friendly and respectful — show respect for the receiver.
🔹 7 Cs in Action — Example
7 C❌ Poor Example✅ Better Example
Clear"Please do that thing we discussed.""Please send the sales report for April by Friday 5 pm."
Concise"I would like to say that, in my opinion, the report should be sent.""Please send the report."
Concrete"Sales have increased a lot.""Sales increased by 22 % this quarter."
Correct"The meeting is on Teusday, 32 March.""The meeting is on Tuesday, 2 March."
Coherent"The project starts Monday. Sales are up. We need a laptop.""The new project starts Monday. To begin it I'll need a laptop."
Complete"Please meet at the office.""Please meet Mr Rao at Head Office, 3rd floor, on Monday at 11 am."
Courteous"Send it now. Don't be late.""Could you please send it by today? Thank you for your help."
Learning Outcome 5: Demonstrate basic writing skills

Writing is a form of verbal communication — e-mails, letters, notes, articles, SMS, chats, blogs. To express ourselves clearly we use sentences. A sentence is a group of words that communicates a complete thought. A group of words that does not make complete sense is a phrase.

Sentence: a group of words expressing a complete thought. Always begins with a capital letter and ends with a full stop (.), question mark (?) or exclamation mark (!).
Phrase: a group of words without a subject-verb combination; does not express a complete thought.

5.1 Capitalisation Rules — TINS

The simple acronym TINS covers the main rules for using capital letters.

LetterStands forRuleExample
TTitlesCapitalise titles used before people's names.Dr Malik and Mr Pandey were invited to the party.
IThe word "I"Always capitalise the pronoun "I".He said that I should accompany him to the mall.
NNamesCapitalise first letter of people, places, days, months.Summer break starts this Friday. Suresh is visiting London next year.
SStart of sentencesCapitalise the first letter of every sentence.The little girl lost her book.

5.2 Punctuation

Punctuation marks separate the parts of a sentence and make meaning clear.

MarkSignUseExample
Full stop.Ends a sentence; used with short forms of long words.Omar is a professor. His students call him Prof. Omar.
Comma,Marks a pause; separates items in a list.The store had fresh kiwis, strawberries and mangoes.
Question mark?Ends a question.Where is your book?
Exclamation mark!Shows strong feeling.What a beautiful dress!
Apostrophe'Shows possession or a short form.That is Shobha's cat. She isn't coming to school.

5.3 Basic Parts of Speech

A part of speech tells how a word functions in a sentence — both in meaning and grammatically. The five basic parts are:

📛 NounName of a person, place, thing or idea.
Tiger, Truth, India, Raj, January
🙋 PronounUsed in place of a noun.
I, You, They, Us, She, He
🎨 AdjectiveDescribes a noun.
Large, Red, Naughty, Weak
🏃 VerbShows an action or state.
Run, Eat, Think, Sit
⚡ AdverbAdds meaning to a verb — How? When? Where? How often?
Easily, Always, Before, Fast
🔹 Basic Parts of Speech in a Sentence
Part of SpeechRoleExample sentence
NounNames a person, place, thing or idea.Kavita bought a book.
PronounReplaces a noun.Kavita bought a book. She has a great book collection.
AdjectiveDescribes other words.Kavita bought a best-selling book.
VerbShows action.Kavita buys a new book every month.
AdverbDescribes verbs — how / when / where / how often.Kavita quickly read her book.

5.4 Supporting Parts of Speech

Supporting words join the main parts of speech together and add information to sentences. They are: articles, conjunctions, prepositions and interjections.

Supporting PartUseExample
Articles (a, an, the)"An" before vowel sounds, "a" before consonant sounds, "the" before specific/particular words.Wow! The boy was taken by surprise because he saw a bird flying.
Conjunctions (and, but, because)Join two nouns, phrases or sentences.The boy was surprised because he saw a bird flying.
Prepositions (on, over, in, under)Connect words — usually tell where, when or how.…a bird flying over his head.
Interjections (Wow! Help!)Express strong emotion — happiness, surprise, anger, pain.Wow! The boy was surprised.
Read aloud: "Hooray! Shyam and his team won the exciting match yesterday."
Here Hooray = interjection, and = conjunction, the = article, exciting = adjective, won = verb, yesterday = adverb.

5.5 Parts of a Sentence — Subject, Verb, Object

Almost all English sentences have a subject and a verb; some also have an object.

👤 SubjectThe person or thing that performs the action.
⚡ VerbThe word that describes the action.
🎯 ObjectThe person or thing that receives the action.
🔹 Examples
SentenceSubjectVerbObject
He swam in the lake.Heswamthe lake
She rode the bicycle.Sherodethe bicycle
The dog chased the cat.Dogchasedthe cat

🎯 Direct & Indirect Objects

A direct object is directly acted on by the verb. An indirect object answers "to whom" or "for whom".

"She bought a bicycle for her son."
Verb = bought. What did she buy? A bicycleDirect object. For whom? Her sonIndirect object.
SentenceVerbDirect ObjectIndirect Object
Ravi repaired his car.repairedcar
The children played football.playedfootball
The parents sent him a postcard.sentpostcardhim
He bought his daughter a computer.boughtcomputerhis daughter

5.6 Types of Sentences

🔁 1. Active & Passive Voice

In the Active voice the subject does the action. In the Passive voice the subject receives the action.

✅ Active Voice
  • Ali changed the flat tire.
  • I will clean the house every Saturday.
  • Ravi painted the entire house.
↩️ Passive Voice
  • The flat tire was changed by Ali.
  • The house will be cleaned by me every Saturday.
  • The entire house was painted by Ravi.

📝 2. Four Purpose-Based Sentence Types

Sentences are also classified by their purpose:

TypePurposeEnds withExample
Declarative (Statement)Provides information or states a fact.Full stop (.)Blue is my favourite colour.
Interrogative (Question)Asks a question.Question mark (?)Do you want tea or coffee?
Exclamatory (Emotion)Expresses a strong feeling.Exclamation mark (!)This is the best day of my life!
Imperative (Order)Gives a command, request or advice.Full stop or exclamationPlease lower your voice.

5.7 Construction of a Paragraph

A paragraph is a group of sentences that share a common idea or theme. Every sentence inside a paragraph should relate to that theme.
🔹 Building a Paragraph
  1. Start with a topic sentence — states the main idea.
  2. Add supporting sentences — details, examples, evidence.
  3. End with a concluding sentence — wraps up the idea.
  4. Keep one theme per paragraph — start a new paragraph when the idea changes.
Sample paragraph on "My Mother":
My mother is my best friend. She loves me a lot and cares for me. When I am in any kind of trouble, I seek her help and support. She gives me sound advice and does all she can to comfort me and make me happy.

My mother always wishes me well and prays for my good health, happiness and success. I cannot thank her enough for all that she does for me. I am grateful to God for giving me such a wonderful mother. I love my mother and hope I can make her proud.
🔹 Tips for Better Paragraphs

Quick Revision — Key Points to Remember

  • Communication = sharing/exchanging information, ideas, thoughts or feelings. From Latin "communicāre" (to share).
  • Three parts: Transmitting → Listening → Feedback.
  • Methods: Verbal (spoken/written), Non-verbal (body), Visual (images/signs).
  • 5 Elements of Communication Cycle: Sender → Message → Channel → Receiver → Feedback.
  • Non-verbal split: 55 % body + 38 % voice/tone + 7 % words.
  • Feedback qualities: Specific, Timely, Polite, Offering support.
  • Types of feedback: Positive, Negative, No feedback.
  • 5 Barriers: Physical, Linguistic, Interpersonal, Organisational, Cultural.
  • Overcoming barriers: simple language, no assumptions, in-person talk, visuals, translator, respect.
  • 7 Cs: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous.
  • TINS (capitalisation): Titles, I, Names, Start of sentences.
  • 5 Basic parts of speech: Noun, Pronoun, Adjective, Verb, Adverb.
  • 4 Supporting parts: Articles, Conjunctions, Prepositions, Interjections.
  • Parts of a Sentence: Subject + Verb + Object (direct / indirect).
  • Sentence types: Active / Passive; Declarative, Interrogative, Exclamatory, Imperative.
  • Paragraph = group of sentences on one theme — topic + supporting + concluding.
🧠Practice Quiz — test yourself on this chapter