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~/Entrepreneurial Skills – II

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PART A ▪ UNIT 4
04
Entrepreneurial Skills – II
Society · Qualities · Functions · Myths · Career
Entrepreneurship is a type of self-employment where a person runs a business to satisfy the needs of people and continuously looks for ways to make the business better and earn profits. The person who does this is called an entrepreneur.
Entrepreneurs are all around us — the chai-wala, the tailor, the grocery-shop owner, the mobile-repair boy, the taxi-driver who adds a newspaper for passengers. Any self-employed person who continually tries new ideas to serve customers is an entrepreneur.

Introduction — Who is an Entrepreneur?

There are two ways to earn a living:

💼 Self-Employment

You start your own business to satisfy the needs of people. You manage, take risks and keep the profits.

Example: Ramya owns a plant shop. She walks around getting customers, adds seeds and flowers to her offering. She is an entrepreneur.

👷 Wage Employment

You work for another person or organisation and get paid a fixed salary for that work.

Example: Ramu sits at a plant shop every day. When customers come, he sells. He is a wage-employed businessman, not an entrepreneur.

🔹 Successful Entrepreneurs — 8 Core Qualities

All successful entrepreneurs share the following traits:

1. ConfidentBelieve in themselves & abilities.
2. Try New IdeasKeep experimenting in their business.
3. PatientGive the business time to grow.
4. CreativeThink differently about ideas.
5. ResponsibleOwn their actions & mistakes.
6. DecisiveDecide after careful thinking.
7. Hard-WorkingPut in long hours when needed.
8. Never Give UpStay positive through problems.
Learning Outcome 1: List the characteristics of a successful entrepreneur

1.1 Entrepreneurship and Society

Entrepreneurs run their businesses in a market — a place where people buy and sell products and services. Buying and selling helps everyone because everyone involved makes money and this grows the area and society they live in.

Aditi has a store selling different types of shampoos. She buys shampoos in large quantities from a wholesaler and hires two men to help her sell. Aditi's business is making money, creating jobs and helping the area around her live better. She is helping society simply by running her business well.

1.2 Role of an Entrepreneur in the Market

When running a business, an entrepreneur fulfils three key market roles:

🎯
1. Fulfil Customer Needs
Demand means a product or service that people want. Entrepreneurs find out what people want, then use creativity to come up with a business idea that meets that demand.
🏘️
2. Use Local Materials
Entrepreneurs use the materials and people available around them to make products at low cost.
🤝
3. Help Society
Entrepreneurs have a positive relationship with society — they make profits through activities that benefit society. Some save the environment, some give money to build schools and hospitals.

1.3 Importance & Effect of Entrepreneurs on Society

When entrepreneurs run their businesses, society benefits in several ways:

👷 Create JobsAs a business grows, the entrepreneur hires more people to help — buys more material from more sellers, hires more workers. More people have jobs.
💰 Sharing of WealthWealth means having enough money to live comfortably. As entrepreneurs grow their business, the people working for them also grow and can save for a better quality of life.
📉 Lower PricesAs more entrepreneurs sell the same product, prices go down. Example: when mobile-phone sales grew in India, phone prices became lower.
💡 InnovationEntrepreneurs keep bringing new ideas, products and services — making society more advanced over time.
🌱 Local GrowthLocal resources are used, local workers hired — the village or town grows because of the entrepreneur's business.
🧾 Tax & RevenueSuccessful businesses pay taxes that the government uses for roads, schools and public services.
Bharti the Jewellery Queen: Bharti is a young woman from Bihar. She saw that girls in her area like to wear earrings. She buys jute from a local farmer and makes earrings under the name Manavi Natural Handicrafts. She hired two women to help, and as orders grew, three more. The local farmer and the women working for her now earn more money and save for their future. Bharti is an entrepreneur — she identified a demand, used a local resource and created jobs.

1.4 Qualities of a Successful Entrepreneur — Detailed View

💪 1. Confident

Believe in yourself and your abilities. "You must believe in yourself. Be confident and take business decisions."

💡 2. Keep Trying New Ideas

Not every idea works — that's OK. Keep trying. "Oh! That idea did not work. But it's OK. I keep trying new ideas."

⏳ 3. Patient

Running a business is difficult — success takes time. "I am patient because I know success will come soon."

🎨 4. Creative

Think differently about business ideas. "I had a creative and different solution to the problem — that's why I am successful!"

🎯 5. Takes Responsibility

Own your mistakes. "Oops! I made a mistake. But it was my decision. I take responsibility for it and will work to make it better."

🤔 6. Thinks Before Deciding

Weigh the pros and cons. "I take decisions after thinking about whether they are good or bad for my business."

💼 7. Hard-Working

Even on Sundays! "I am working many hours, even Sundays, because it's good for the company."

🔥 8. Does Not Give Up

Stay positive through problems. "Sometimes I have so many problems. But I do not give up. I stay positive because everything will be fine."

Self-Check: Take a moment to tick Yes/No for each quality above. Every "Yes" is a strength. Every "No" is an opportunity to grow. Anyone who tries to solve problems at school, work, or home can develop entrepreneurial qualities — even without running a business yet.

1.5 Functions of an Entrepreneur

If the qualities tell us how an entrepreneur thinks, the functions tell us what they actually do every day. All entrepreneurs perform five common functions:

🧭 1. Making Decisions

Every day an entrepreneur decides what to produce or sell, how much, and where to sell it.

🏢 2. Managing the Business

Plans the future of the business. Arranges raw materials, hires people, tells everyone what to do, checks that the plan is being followed.

💸 3. Divides Income

Allocates business money to different groups — buys material, pays rent of the building, pays salaries to people.

⚠️ 4. Taking Risk

Risk is the chance that something goes wrong. Entrepreneurs take risks against fires, lost items, theft, competition and market changes.

💡 5. Creating New Methods / Ideas / Products

Always trying new things to increase importance and income — new products, new methods of working, new ways to sell.

🤝 6. Building Relationships

Builds strong relations with customers, suppliers, employees and the community to keep the business healthy.

1.6 Myths (Misconceptions) About Entrepreneurship

A myth (or misconception) is a false belief about something. Many people have misconceptions about entrepreneurship that stop them from starting their own business. Let us bust four common myths:

❌ Myth 1 — "Every business idea must be unique or special"

🚫 Myth

You can only be an entrepreneur if you have a completely new, never-seen-before idea.

✅ Reality

Most successful entrepreneurs take an existing idea and do something different with it. Vegetable selling, tea stalls, tailoring — all are common ideas. What makes them entrepreneurial is a twist that serves customers better.

Ganesh started a car rental business. To be different, he added luxury cars like Mercedes and BMW. After 10 years he has 200 cars — of which 75 are luxury. The idea (renting cars) wasn't new, but his twist was.

❌ Myth 2 — "You need a lot of money to start"

🚫 Myth

Only rich people can become entrepreneurs because lots of capital is needed.

✅ Reality

Capital is important, but every business doesn't need lots of it. Different entrepreneurs start with different amounts — some with ₹5,000, some with ₹5,00,000. You can start with what you have (or can borrow from family) and grow gradually as profits come in.

❌ Myth 3 — "Only a person with a big business is an entrepreneur"

🚫 Myth

You must own a factory or a chain of shops to be called an entrepreneur.

✅ Reality

No business is big or small. Anyone running a business to fulfil a customer need is an entrepreneur. Most big businesses started small and became big with hard work and creativity.

Sheila, 35, loved to drive. She saved for five years and bought a taxi. To be different from other taxi drivers she greeted customers with "hello", kept the day's newspaper in the car, had a small TV for customers and a board with local hospital & hotel numbers. Customers stood in line for her amazing taxi! She has a small business but she is every bit an entrepreneur.

❌ Myth 4 — "Entrepreneurs are born, not made"

🚫 Myth

Only some people have the "talent" for business — if you weren't born with it, you can't do it.

✅ Reality

Entrepreneurship starts with a way of thinking. Anyone willing to learn, try ideas, take responsibility and work hard can become entrepreneurial. The qualities listed in 1.4 can be developed with practice.

Remember: "Being an entrepreneur starts with a way of thinking. You must believe that anything is possible and it shall be achieved. It starts with thinking of an idea that you want to work on — and making it different."

1.7 Entrepreneurship as a Career Option

A career is a line of work that a person takes up for life. It is more than a job — it is the work you choose to build your future on.

As learnt in Class IX, there are two ways to earn a living:

Career PathMeaningExample
1. Self-EmploymentYou run your own business and earn from profits.A doctor with a private clinic; a tailor with a shop; a YouTuber.
2. Wage EmploymentYou work for someone else and get a fixed salary.A doctor employed by a hospital; a teacher in a school; a software engineer at a company.
A self-employed person who is running a business to satisfy a need by trying new ideas is an entrepreneur. So every entrepreneur is self-employed, but not every self-employed person is an entrepreneur — only the ones who keep innovating and growing.

1.8 The Entrepreneur's Career Process — Enter, Survive, Grow

🚀 ENTREPRENEUR'S CAREER JOURNEY
1. ENTER 2. SURVIVE 3. GROW
Stage 1 · ENTERThe entrepreneur starts the business and enters the market. Example: Sanjana opens a small grocery store in her locality.
Stage 2 · SURVIVEMany competitors exist. The entrepreneur has to stay in a competitive market. Sanjana faces many grocery stores in her area but her store survives competition and even expands to two more floors.
Stage 3 · GROWOnce the business is stable, the entrepreneur thinks of expansion. After 5 years Sanjana has opened 4 more grocery stores in the same city, and plans to expand to two more cities.

1.9 Entrepreneurship vs Wage Employment — Comparison

AspectEntrepreneurshipWage Employment
IncomeVariable — depends on profits (can be very high or very low).Fixed monthly salary, predictable.
RiskHigh — you can lose money if the business fails.Low — if the company does poorly, you still get paid (until laid off).
FreedomYou are your own boss — set your own hours, style and direction.You follow the boss's plan and schedule.
Work HoursOften longer, especially in the early years.Usually fixed (e.g., 9 am – 5 pm).
Decision-makingEvery decision is yours.Limited decision-making — follow instructions.
Growth potentialUnlimited — business can grow as big as you can make it.Limited by company structure, promotions, yearly raises.
LearningLearn many areas — finance, sales, HR, marketing.Specialised in one area defined by the job role.
Impact on societyDirectly creates jobs and wealth in the community.Contributes through the employer's organisation.
🔹 Advantages of Entrepreneurship
  • Be your own boss — freedom to decide.
  • Unlimited income potential.
  • Create jobs and improve the community.
  • Put your creativity and ideas into action.
  • Flexible working hours (in the long run).
  • Build wealth for your family over time.
  • Learn many skills — finance, sales, HR, operations.
  • Contribute to the nation's economic growth.
🔹 Challenges of Entrepreneurship
  • Financial risk — your money is on the line.
  • Long hours, especially in the first few years.
  • Uncertain income — some months may have zero profit.
  • Full responsibility — if something goes wrong, it's on you.
  • Competition from bigger, established players.
  • Stress — managing people, customers, suppliers and finance.

1.10 Things to Remember Before Becoming an Entrepreneur

  1. Learn and practise entrepreneurial actions — in school, college or by working for someone first.
  2. Believe in your idea — if you believe in it, start the business.
  3. Accept risk — being an entrepreneur can be risky, but if you don't try, you won't know.
  4. Start small, think big — use what you have, grow as you earn.
  5. Never stop learning — every customer, supplier and mistake teaches you something new.
  6. Build a support network — family, mentors, fellow entrepreneurs.

Quick Revision — Key Points to Remember

  • Entrepreneurship = type of self-employment; running a business to satisfy needs & make profits.
  • Entrepreneur = self-employed person who keeps trying new ideas to grow the business.
  • 2 Ways to earn: Self-Employment (own business) · Wage Employment (salary).
  • 3 Roles in market: Fulfil Customer Needs · Use Local Materials · Help Society.
  • 6 Effects on society: Create Jobs · Share Wealth · Lower Prices · Innovation · Local Growth · Tax & Revenue.
  • 8 Qualities: Confident · Try New Ideas · Patient · Creative · Responsible · Decisive · Hard-Working · Never Give Up.
  • 5+1 Functions: Making Decisions · Managing Business · Divides Income · Taking Risk · Creating New Methods · Building Relationships.
  • 4 Myths: Every idea must be unique ❌ · Need lots of money ❌ · Must be a big business ❌ · Entrepreneurs are born, not made ❌.
  • Reality: Take existing ideas with a twist · Start with any capital · Size doesn't matter · Anyone can develop entrepreneurial thinking.
  • Career Process: ENTER → SURVIVE → GROW.
  • Entrepreneurship vs Wage: variable income, high risk, unlimited growth · fixed salary, low risk, limited growth.
  • Key advantages: own boss, unlimited income, creates jobs, creativity, learning.
  • Key challenges: financial risk, long hours, uncertainty, full responsibility, competition.
  • Golden rule: Entrepreneurship starts with a way of thinking — believe anything is possible.
🧠Practice Quiz — test yourself on this chapter